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The Trader Joe’s Guide To Building A Cult Following

Ever wonder how Trader Joe's managed to build a wildly successful company based almost solely on word-of-mouth? By figuring out their ideal customer[...] read more »
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15 Internet Sites That Can Increase-or Destroy-a Brand's Value

These sites oversized influence can greatly sway the marketplace in favor or against the brand, heavily influencing customer sentiment and overall sales. read more »
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National Branding Indexes

This site indexes branding perceptions of each country through methodology involving positive and negative media. The United States is ranked 34th, [...] read more »
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Economy Down. Green Spending Up By Fortune 500

Eighty percent of corporate sustainability executives in the Fortune 500 plan to maintain or increase their budgets in 2009 - despite today’s down ma[...] read more »
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Why is KFC crossing the road? To fix your city's potholes...

Basically, KFC has put out a call to the cities of the United States, in effect saying, "If you want us to fix your potholes, let us know." The fas[...] read more »
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Can Apple Survive without Steve Jobs?

What should a company do when the personal brand and the corporate brand are inextricably linked? Let’s face it – Apple IS Steve Jobs. read more »
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Branding Back in Style, at Least in Google

Search engine expert Aaron Wall thinks having a strong brand is more important then ever: 'There are thousands of other such examples across all ind[...] read more »
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Creating Impactful Logos that Build Business in the New Recession

The bottom line is that for a business to emerge at the top in this market, it needs to promote its services and products with distinctful, thoughtfu[...] read more »
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