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Small is the new big - marketing fundi

One thing the recession is bringing with it is a sense that rampant consumerism isn’t working at the moment. One of the disadvantages of consumerism [...] read more »
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The Presence Builder Project - Twittering like a Bird - marketing fundi

Is your business on Twitter? Do you think you should be there? Domino Pizza should have been. Read on... read more »
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Failure is good for business - marketing fundi

Making mistakes and learning from them will give you the opportunity to really provide a product or service that your customer wants. read more »
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How to forget a loss of $1 billion - easy if you are Goldman Sachs

It's amazing how creative the accounting can get when the pay out of huge executive bonuses is at stake. read more »
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3 reasons why you find it difficult to sell - marketing fundi

Why do we find it so difficult to sell our own product or service when we first start off our business? read more »
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You have to be bigger than your product - marketing fundi

It's all about managing your customer's expectations. If you over deliver you will retain a very happy client. read more »
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Let go of the blame game - marketing fundi

Blaming the recession for a drop off in business will not help your business. Beat the recession by working on solutions. read more »
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To cheat or not to cheat that is the question - marketing fundi

How do you approach your business? Do you fudge it or do you keep a clean record. read more »
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You gotta work at it patiently - marketing fundi

A valuable business takes years to build up properly. Don't rush, and don't get impatient. read more »
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Change with the times - marketing fundi

Companies who are unable to adapt to changing times will cease to exist. Keep that in mind when establishing your own business. read more »
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Step up - marketing fundi

When I initially struck out on my own, I had a fair whack of my own personal capital so I threw a lot of money away on inexperienced sales staff (who[...] read more »
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The recession - whose fault is it anyway?

Isn’t the recession the fault of the government, the banks, the advertising industry, the sub-prime lenders, the insurance companies, the stock excha[...] read more »
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How Relationships Increase Business Profits - marketing fundi

Marketing is about building relationships. You might not hear that directly from other marketers, but that’s really what it’s all about. read more »
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Good business practices are the best marketing tool

Deliver on your service and do it superbly well. Your business will grow. read more »
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Another investment fraud uncovered

We seem to be very gullible to cons. This latest investment fraud revelation shows again that if a story is too good to be true, it probably is. Paying higher than normal interest? Be careful. read more »
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